If you haven’t already seen them, this video and print fundraising ad campaign is now appearing online, in print and on buses all over Chicago. Shooting an integrated marketing campaign with both videos and stills for the AIDS Foundation of Chicago gave me a great opportunity to create effective visuals that I hope will allow this charity organization to exceed their fundraising goals! It was also been another opportunity for me to work with talented graphic designer Dan Paterno.
During a meeting with Rhett Lindsey, Jessica Syburg (both from the Aids Foundation of Chicago) and graphic designer Dan Paterno, we started brain storming ideas for ads to promote AFC’s fund raising event World of Chocolate. The gold satin caught their attention and we were on our way to look at my living room for ideas.
The weekend was full of excitement as we shot two projects to help two Chicago area AIDS Charities raise money through athletic events.
My sports lifestyle ads for the AIDS Foundation of Chicago, designed by the talented graphic designer Dan Paterno can now be found all over Chicago, including this ‘L’ station!
Ever since May when I shot this campaign for the AIDS Foundation of Chicago, I have been waiting with great anticipation for the day to come when I could share it with you! Good thing for me the sports lifestyle ads, designed by the talented graphic designer Dan Paterno started running this week! Soon you’ll see them on Buses, on the web and in magazines.