Tag:advertising
This weekend I photographed the Chicago Marathon for the AIDS Foundation of Chicago’s Team to End AIDS (T2). It was a fun experience finding just over 130 runners in a sea of 45,000. At first I thought it was going to be a difficult task, but thanks to the unique design of their jersey, it wasn’t that hard after all.
If you haven’t already seen them, this video and print fundraising ad campaign is now appearing online, in print and on buses all over Chicago. Shooting an integrated marketing campaign with both videos and stills for the AIDS Foundation of Chicago gave me a great opportunity to create effective visuals that I hope will allow this charity organization to exceed their fundraising goals! It was also been another opportunity for me to work with talented graphic designer Dan Paterno.
For the past 11 years, the Ride for AIDS Chicago has raised millions of dollars for TPAN (Test Positive Aware Network) which provides services for those living with HIV and AIDS as well as testing for the infection.
This year myself and Akin Girav followed Avery Adams and Bryan Hauhe as the couple made the two-day, 200 mile trek for the first time, capturing on film as they traversed physical and emotional highs and lows while occasionally getting on each others nerves!
Armando Ramirez is a longtime participant in AIDS Run & Walk Chicago. Last year, his run represented a milestone: 10 years of living with HIV.
Show your support for Armando and the estimated 23,000 Chicagoans living with HIV/AIDS by joining Team Armando. Register for a 5K run, 10k run or 5k walk at aidsrunwalk.org.
I’m so glad that I can finally share these images with you now that the ad campaign has been released!
At the end of winter, on a day when the temperature didn’t reach 10 degrees, I needed to create an ad campaign to promote an organization that competes in summertime athletic events to raise money for charity. Even though it was sunny on the day of our shoot, if I dared take the athletes on location, in no time at all it would have resulted in frostbite and frozen pained expressions.
