At John Gress Photography, we specialize in creating compelling visual content for the hair and beauty industry. Recently, we had the opportunity to collaborate with Wahl, the renowned clipper company, to develop educational materials aimed at professional barbers and stylists. This project highlights our expertise as a hair and beauty industry commercial photographer, delivering high-quality images that enhance learning and marketing efforts.
Showcasing Our Collaboration with Wahl
Our collaboration with Wahl focused on creating a series of images that would be used in their continuing education curriculum. These photos showcase various techniques and styles, providing invaluable resources for Wahl’s professional barber customers.
Cesar receiving a haircut, providing a candid look at the process and the skill of the barber. This image captures the essence of barbering as a meticulous craft.
A refined portrait of Cesar post-haircut, showcasing the final result. The photo highlights the transformation and the effectiveness of professional barbering techniques.
Jessica showcasing a unique design carved into the back of her hair, highlighting the precision and artistry involved in using Wahl’s clippers.
This dynamic shot of Ethan highlights the clean lines and sharp details achieved by Wahls talented barbers. The composition emphasizes the precision and artistry involved in professional barbering.
A portrait Ethan, showcasing the intricate detailing of the haircut. This image is perfect for educational purposes, allowing barbers to see the finer points of the technique.
Ethan looking at the camera but his head is turned to his right, showing the quality of the haircut in the front, top, and sides. The fade in his blonde hair contrasts against a dark background with crimson gradients, a branding color for Wahl.
A striking portrait of Colby, emphasizing the clean lines and sharp features of the haircut. This photo is ideal for highlighting barbering techniques.
Front view of Colby, showing the detailed work and precision of the haircut. This image is perfect for educational purposes, illustrating the attention to detail required in professional barbering.
Qualities to Look for in a Hair and Beauty Industry Commercial Photographer
When selecting a hair and beauty industry commercial photographer, there are several key qualities to consider:
Experience and Expertise
It’s essential to choose a photographer with extensive experience in the hair and beauty industry. Their expertise will ensure they understand the nuances of capturing hair and beauty subjects, highlighting the intricate details and textures.
Attention to Detail
A great photographer pays attention to the smallest details. This quality is particularly important in hair and beauty photography, where every strand of hair and every brushstroke of makeup can make a significant difference in the final image.
Creativity
Creativity is crucial for producing unique and engaging images. A creative photographer will bring fresh ideas to the table, ensuring your photos stand out and effectively communicate your brand’s message.
Technical Skills
Proficiency with camera equipment and lighting is essential. A skilled photographer knows how to use these tools to their advantage, creating well-lit and beautifully composed images.
Communication
Clear and open communication is key to a successful photoshoot. A photographer who listens to your needs and provides feedback will help ensure the final images meet your expectations.
Client Testimonials
Here are some testimonials from our satisfied clients:
“John was highly professional throughout our shoot. He was prompt, prepared, and made the photo session exciting! He truly cares about his job, and I would highly recommend.” – Amir C.
“I had been wanting to do a shoot with John for quite some time and he did not disappoint! He was very accommodating and easy to work with. His studio provided a very comfortable and welcoming atmosphere and my images came out exactly how I imagined. I highly recommend his services!” – D Leonard
“John is a great photographer. He is attentive to your needs, and gives constructive feedback. He’s also chill and laid back.” – Irina P.
“John Gress is a talented photographer — a quick look at his portfolio shows that he’s brilliant at coming up with creative concepts and executing them with fantastic lighting, the right lenses, and effective post-production techniques. But what John’s portfolio doesn’t capture is how great he is to work with. He has produced several video and photography projects with me for the AIDS Foundation of Chicago, and I always look forward to working with him. He’s great at getting a sense of the project, pushing back and offering smart ideas, capturing the essence of the subject, and turning around his flawless work quickly. I can’t wait to work with John on future projects big and small, simple and complex, because I know that he will always be the right person for the job. Thank you for all your support and talent, John!” – Brian S.
About Wahl
Wahl Clipper Corporation has been a leader in the professional and home grooming category since 1919, with the invention of the first practical electric hair clipper. Today, Wahl employs over 4,000 people worldwide and continues to innovate and provide superior customer service.
Their History:
Founded by Leo J. Wahl, the company began with the development of a vibrating electromagnetic motor. Leo’s passion for improving barber tools led to the creation of the first practical electric hair clipper, which revolutionized the grooming industry. Over the years, Wahl has expanded its product line to include various grooming tools and continues to be a trusted name in the industry.
In the early 1940s, Wahl installed its own plastic molding presses and continued to expand its manufacturing capabilities. By the 1950s, Wahl began exporting products, building a prosperous network of sales and service representatives worldwide. The company’s innovative spirit led to the creation of the first cordless/rechargeable battery-operated hair trimmer in 1967 and the first lithium-ion trimmer in 2009.
Today, Wahl Clipper Corporation is an international industry leader in manufacturing products for the professional beauty and barber salon trade, personal consumer care, and animal grooming. Wahl products are available in 165 countries around the world.
Connect with Us
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We look forward to helping you create a stunning portfolio that will set you apart. To receive a custom quote for your commercial photography needs, please visit our contact page to start the process and schedule a Zoom consultation.
Meet the Stylists
Working with such talented barbers was a fantastic experience. Their attention to detail and skill is truly impressive, and it was an honor to capture their artistry.
Alessandro Comai is an Italian hairstylist and barber based in New York. His precision and innovative styles make him a standout in the industry.
Nieves Almaraz is the first barber to win the NAHA award and a lead Wahl educator. His expertise and dedication to the craft are truly inspirational. He is also the CEO of @howtofadehairbarberschool and @fade_incorporated, and a professional SMP artist.
