Earlier this month I created this executive portrait for my client Hyatt Hotels Corporation featuring their new Group President â€“ ASPAC.
I’m so glad that I can finally share these images with you now that the ad campaign has been released!
At the end of winter, on a day when the temperature didn’t reach 10 degrees, I needed to create an ad campaign to promote an organization that competes in summertime athletic events to raise money for charity. Even though it was sunny on the day of our shoot, if I dared take the athletes on location, in no time at all it would have resulted in frostbite and frozen pained expressions.
One of my favorite techniques is to use CTO filters (plastic gels that make neutral light look like old fashioned light bulbs) on my lights so that when I tell the camera to compensate for their warmth, the camera makes the rest of the world look blue.
The series is called “Ditch The Pitch”, an informative look at The New Integrated Marketing. In addition to the videos, an e-book has been published that provides examples and insight for creating a successful integrated marketing campaign in our always-on digital world.
The New York Times published a story this morning, which included one of my photos, about mutual fund managers. I also shot this image on the same assignment. I was blown away at the opulence of their offices, located just off of Chicago’s Magnificent mile in a 100-plus year old antique filled mansion. I knew right away when I saw the French room that this is where I had to shoot their portrait.