If you haven’t already seen them, this video and print fundraising ad campaign is now appearing online, in print and on buses all over Chicago. Shooting an integrated marketing campaign with both videos and stills for the AIDS Foundation of Chicago gave me a great opportunity to create effective visuals that I hope will allow this charity organization to exceed their fundraising goals! It was also been another opportunity for me to work with talented graphic designer Dan Paterno.
For the past 11 years, the Ride for AIDS Chicago has raised millions of dollars for TPAN (Test Positive Aware Network) which provides services for those living with HIV and AIDS as well as testing for the infection.
This year myself and Akin Girav followed Avery Adams and Bryan Hauhe as the couple made the two-day, 200 mile trek for the first time, capturing on film as they traversed physical and emotional highs and lows while occasionally getting on each others nerves!
The series is called “Ditch The Pitch”, an informative look at The New Integrated Marketing. In addition to the videos, an e-book has been published that provides examples and insight for creating a successful integrated marketing campaign in our always-on digital world.
When I was asked by Richard Cordova, from the Test Positive Aware Network, to help him with a film to promote the Ride for AIDS Chicago, I couldn’t help but to say yes. We met some amazing people along the way and here are some of their stories.