Using makeup will even out a subject’s skin tone, and reduce reflected light which may make them look oily or sweaty. Plus it will streamline your retouching process.
I had the amazing pleasure of working with my friend and neighbor Akin Girav to produce a fashion music video last week. Collaborating with another photographer was a great experience. We found we saw images with the same eye and we were both able to freely adapt on the fly as we discovered new ideas and built upon each others contributions to create a great finished product.