When I started shooting video I had to use fluorescent banks & giant hot lights. But when I replaced everything with LEDs, I could light like a photographer again!
You never know where you’re going to find the inspiration for your next photoshoot, so it’s always best to keep your eyes peeled and your mind open.
Over time, I have seen many images where a pattern is projected onto someone’s face, and I’ve always struggled to simulate this type of lighting. My attempts usually resulted in poorly defined shapes and not the sort of razor-sharp edges I was expecting.
Over the course of my career I have used White Lightning, Elinchrom, Alien Bees and Profoto lights. I wanted to share with you today why I switched and what I learned along the way.
On a snowy winter day, we crammed 18 people into a Chicago barbershop built for a dozen, so we could shoot the foldout magazine cover of Positively Aware’s annual HIV Drug Guide. It is always a challenge when you have to work with 13 subjects and have them all engaged, while maintaining the identity of the space and leaving room for the magazine logo, text, and the fold.