A lot of people have asked me my process over the years, and I think they’re often surprised that I don’t dumb down the resolution of my images when I post them. Maybe I am just lazy but whether I sport the images for Instagram, a model, or a client I do it basically the same way.
I open up my retouched images in Lightroom to get started—go to File – Export, and then I select my destination.
Next I tick Rename, and append “_retouched” or something similar to the original file name.
Then, I set the image format to jpeg and the color space to sRGB, which is the color space used online. If you select Adobe RGB your image will look dull, and if you select CMYK you’ll look crazy. Closing out that section I limit the file size to 5000K.
Next, don’t resize but set the resolution to 300 pixels per inch (PPI). You could leave it blank, whatever the PPI, or often called dots per inch, or DPI—it doesn’t matter because by not ticking resize, you’re exporting the image at its original pixel count. DPI is a number that you divide the total pixels by to get the length and vice versa. We’re not printing the images so the DPI and length are like age—it’s just a number.
You can leave output sharpening unchecked, the meta data is up to you as are watermarks, although I think most look tacky, and post processing after export is “Do Nothing” then select Export.
I drag and drop the images into my iPhoto to import them and into an album called, “To Post to IG.” I then organize them by background color because I am OCD.
Using iTunes, I sync the album to my iPhone.
Then I post the images directly from my “To Post to IG” album on my phone.
I don’t schedule anything, I just post the images when I am ready. all by little myself. I don’t like creating drafts on my phone app because I have had them disappear when updating the app.
Now Sometimes the image I want to post is not in the album, so I will download it directly from Dropbox, which is what I use to deliver files to people. This may be a solution for those if you who have an Android phone or a PC. Whatever you do, please don’t screen shot the photos on Dropbox. Every time I see a scroll bar on the right side of my photos on a model’s instagram, I want to scream!