Instructional Video Production sounds like a boring topic, but this project was far from mundane. We used a variety of tools and techniques during this Chicago shoot to showcase Avlon’s new Texture Release System. We layered fashion driven clips showing the final results over step-by-step instruction as the video showed professional hair stylists how to use the salon product.
Texture Release™ System is heat activated with amino acids and conditioning agents which go deep into the hair fibers to enable styling versatility. This allows the client to have optional textural change with increased combing manageability. This system was formulated for excessively curly hair that needs moisture & conditioners with special attention to the scalp.
Instructional Video Production Credits
Directors of Photography: Akin Girav and John Gress
First Assistant Camera Alex Girav