Chicago beauty videographer John Gress created a digital marketing campaign for Namaste Labs and their ORS Olive Oil line. The project consisted of step-by-step video tutorials with the models getting their hair colored with the ORS Olive Oil Hues line by the professional stylists after with their products.
Filming took place in Chicago’s Humbolt Park in a salon over the course of two days. Gress filmed the tutorials with a Canon C100 and a 1DX Mark II in 8-bit clog.The video was lit with natural light and augmented with Kinoflos.
the campaign consisted of 4 HD one minute videos for Instragram, twitter and YouTube plus the beauty headshots were used for social media as well.
