Chicago beauty photographer and videographer John Gress created a digital marketing campaign for Namaste Labs and their ORS Olive Oil line. The project consisted of step-by-step video tutorials and portraits of the models after their hair was styled by the professional stylists after with their products.
Filming took place in Chicago’s southloop in a daylight studio over the course of two days, Gress was assisted by Seed Lynn, and filmed the tutorials with a Canon C100 and a 1DX Mark II in 8-bit clog and captured the beauty portrait headshots with a Canon 5D Mark III. The video was lit with natural light and augmented with Kinoflos.
Editing of the video tutorials was conducted by Gress and the beauty photography were retouched by the client.
The campaign consisted of 8 HD one minute videos for Instragram, twitter and YouTube plus the beauty headshots were used for social media as well.