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    • Business Headshots
    • Commercial & Advertising Photography
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  • Info
    • About John Gress
    • Category Experience
    • Clients
    • Updates
  • The Academy
    • Subscribe
    • Lighting Handbooks
    • Lightroom Presets
    • Academy Access
      • Members Home
      • The Latest
      • Exclusive Training Videos
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      • Gear
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      • Before The Shoot
      • Lighting Techniques
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    • About John Gress
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Business

The Academy with John Gress

business

Commercial Photography Business Model

Commercial Photography 1: My business model for photography

04/10/2023
6 Ways You Can Improve Your Business in Only 1 Hour

6 Ways You Can Improve Your Business in Only 1 Hour

08/08/2022
Photographers love to tag their work before posting them online. However, they will come back to haunt you and bite you in the ass! Unless of course the watermark is on a proof.

Why watermarking your images for social media is a bad idea

01/17/2022
In today's video I wanted to share with you 3 key strategies for building a successful photography business. While I am coming at this from the perspective of a commercial photographer, I think the advice will ring true regardless of your genre.

3 Tips For How to be a Successful Professional Photographer

01/10/2022
When I was 14 year's old I wanted to be a lawyer or a naval officer and then I borrowed my mom's camera and went to summer camp. Having that point-and-shoot in my hands gave me a reason to walk up to new people and make friends, something I couldn't do at my school because the die was cast for this poor and overweight kid. I quickly realized photography was for me and I set out to make it my career, overcoming some big hurdles along the way as I transitioned from photojournalism to become a commercial photographer.

How I overcame major challenges and setbacks to become a successful commercial photographer

09/03/2021
WPPI 2021: Speaking and attending this year's convention in Las Vegas

Member Exclusive: Speaking at and attending WPPI 2021 in Las Vegas

08/22/2021
Moving Studios

Member Exclusive: Moving Studios – Tour my vacant photography studio and learn how I plan to set it up!

07/22/2021
Today's video gives an over view on how photographers can start building their business and making money with their camera.

How to start making money as a photographer

05/22/2021
I was wrong about photogaphy

The 10 things I thought I knew about photography, but I was wrong

04/17/2021
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