Tag:vflat

Softlight V. Hard light, breaking down 5 lighting setups in the photo studio

John Gress 07/04/2021

Lighting Technique

There are two main approaches you can take in the studio, or on location. And which lane you choose will have a huge impact on the outcome of your images. You could choose to emulate window light, or you could choose to simulate sunlight.

What the hell is a kicker? What’s a key light? The names photographers use for studio lights.

John Gress 11/23/2020

Lighting Technique

Everyone has a name for every position where they place a flash on location and in the studio. But not everyone agrees on every name and this jargon can be sort of confusing.

Lighting Ratios: Why the power of your light is irrelevent

John Gress 09/09/2020

The Academy

People always want to ask what power my lights were set at when I took the picture and I also see that people like me reporting this information on their BTS diagrams. Here is why!