There are two main approaches you can take in the studio, or on location. And which lane you choose will have a huge impact on the outcome of your images. You could choose to emulate window light, or you could choose to simulate sunlight.
Everyone has a name for every position where they place a flash on location and in the studio. But not everyone agrees on every name and this jargon can be sort of confusing.
People always want to ask what power my lights were set at when I took the picture and I also see that people like me reporting this information on their BTS diagrams. Here is why!