When I was just starting out in photography, I really looked up to other photographers who had a lot more experience, because I realized right away that when you looked at their work, you could easily recognize that it was their work, because they had a sense of style.
Over the course of my career I have used White Lightning, Elinchrom, Alien Bees and Profoto lights. I wanted to share with you today why I switched and what I learned along the way.
On a snowy winter day, we crammed 18 people into a Chicago barbershop built for a dozen, so we could shoot the foldout magazine cover of Positively Aware’s annual HIV Drug Guide. It is always a challenge when you have to work with 13 subjects and have them all engaged, while maintaining the identity of the space and leaving room for the magazine logo, text, and the fold.
Shooting the album cover for Chicago singer Marcus Matteo’s debut EP Break Free was fun to say the least. It must have been the first time I photographed someone cutting off their own clothes.
When I received a Photek Softlighter II for Christmas in 2015, it quickly became one of my most treasured tools. I first became aware of this miraculous modifier when I discovered my favorite photographer, Art Streiber’s work on Instagram and I noticed him using a ten sided umbrella while shooting Placido Domingo for Vanity Fair. I loved the way it looked and rather than just asking him in a comment what he was using, I went on a day long journey to find it and once I did I never looked back.