Tag:advertising

6 Portrait Photographers shootout in Las Vegas with the same model & Elinchrom ELC 500 / 125 lights

To celebrate the launch of the new ELC 125 and ELC 500 compact studio strobes, Elinchrom gathered together six amazing photographers and challenged them to shoot the same model in the same studio using the new ELCs.Elinchrom’s new studio flashes add High Speed Sync (HSS) and TTL to the manufactures compact monolight plug-in-the wall line-up.

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The 4 types of gels photographers can use to kill it in the studio

The sun rises in the east with a hint of yellow; it casts unflattering colorless light at its zenith and it sets with a warm amber glow. Neon accents cityscapes at night. All of which are cues to photographers on how to employ colored gels on set.

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Chicago behind the scenes photoshoot

Light Years: How my Lighting Gear Evolved Over Time

Over the course of my career I have used White Lightning, Elinchrom, Alien Bees and Profoto lights. I wanted to share with you today why I switched and what I learned along the way.

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Annual Report Photography for Charity

Annual Report Photography for Above & Beyond

Thanks to a referral from graphic designer Dan Paterno, to account executive John Healy, the Above and Beyond Family Recovery Center hired me to photograph their clients for their annual report.

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Chicago Photographer John Gress using a Photek Softlighter II Umbrella

The Photek Softlighter II Umbrella… the Best $115 You’ll Ever Spend

When I received a Photek Softlighter II for Christmas in 2015, it quickly became one of my most treasured tools. I first became aware of this miraculous modifier when I discovered my favorite photographer, Art Streiber’s work on Instagram and I noticed him using a ten sided umbrella while shooting Placido Domingo for Vanity Fair. I loved the way it looked and rather than just asking him in a comment what he was using, I went on a day long journey to find it and once I did I never looked back.

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