For models in Chicago, having an editorial lookbook is essential for standing out in the competitive fashion and modeling industry. Working with an experienced editorial lookbook photographer in Chicago, like John Gress, can make all the difference in crafting a professional and versatile portfolio. Editorial lookbooks go beyond traditional portraits, showcasing a model’s ability to adapt to different styles, moods, and creative visions. Recently, I had the privilege of photographing Kasan, a talented model, in a series of editorial shots that highlight his unique presence and versatility in front of the camera.
What Is an Editorial Lookbook?
An editorial lookbook is more than just a collection of photos—it’s a visual narrative that tells a story. Unlike standard headshots, editorial lookbooks emphasize a model’s versatility, creativity, and ability to embody various aesthetics. From high-fashion to commercial styles, these images are designed to resonate with casting directors, agencies, and industry professionals. For Kasan’s session, the focus was on dramatic lighting, bold compositions, and refined poses that showcase his adaptability across different themes.

Why Work with an Editorial Lookbook Photographer in Chicago?
Chicago’s vibrant modeling and fashion industry demands professionalism and creativity. A well-crafted editorial lookbook shot by a seasoned photographer can set you apart. John specializes in creating striking editorial images that reflect a model’s unique strengths while aligning with industry standards. His expertise in lighting, composition, and creative storytelling ensures that every image becomes a powerful asset in your portfolio.

How Models Can Prepare for Their Editorial Lookbook
Preparing for an editorial lookbook shoot is key to achieving the best results. Here are some tips to ensure you’re ready for your session:
- Define Your Goals: Think about what you want your editorial lookbook to convey. Are you targeting high-fashion campaigns, lifestyle brands, or commercial opportunities? Communicate your vision with your photographer to align on a creative direction.
- Curate Your Wardrobe: Choose outfits that reflect a range of styles and aesthetics. Include a mix of high-fashion, casual, and thematic looks to showcase your versatility. Don’t forget to bring accessories like hats, jewelry, and statement pieces to elevate your looks.
- Practice Your Poses: Familiarize yourself with poses and facial expressions that match your intended style. Confidence in front of the camera will translate into stunning images.
- Grooming and Skincare: Maintain a clean, polished look by taking care of your skin, hair, and nails before the shoot. Professional grooming can make a noticeable difference in your final images.
- Stay Relaxed: A relaxed and confident demeanor helps bring out your best during the session. Trust your photographer’s guidance to create compelling images.

The Power of Lighting in Editorial Lookbooks
Lighting plays a pivotal role in editorial lookbook photography, setting the tone and mood for each image. For Kasan’s shoot, we used a mix of directional lighting, shadow play, and bold color accents to create a variety of looks. These techniques emphasize his features, enhance textures, and bring depth to each shot, adding a cinematic quality to his portfolio.

Versatility in Styles
An editorial lookbook should showcase a model’s ability to adapt to diverse roles and styles. Kasan’s session included a range of aesthetics, from clean and polished headshots to creative, high-energy compositions. This versatility ensures that his portfolio appeals to a wide array of clients, from high-fashion brands to commercial projects.

Editorial Lookbook Photographer in Chicago: Crafting the Perfect Portfolio
At John Gress Photography, we understand the importance of a strong editorial lookbook for models. Every session is tailored to highlight the model’s unique strengths while aligning with industry standards. Our studio in Chicago is equipped with advanced lighting setups, a variety of backdrops, and expert guidance to create stunning images that elevate your portfolio.

We offer flexible packages to meet the needs of aspiring and professional models:
- 1-Hour Session – $499: Includes 2-4 outfits, 2-4 backgrounds, and 1 retouched image.
- 2-Hour Session – $749: Includes 3-5 outfits, 3-5 backgrounds, and 3 retouched images.
- 3-Hour Session – $999: Comprehensive session with 4-7 outfits and 5 retouched images.
- 5-Hour Session – $2,299: Full portfolio shoot with 6-9 looks and 15 retouched images, plus all high-resolution files.
View full pricing details here.

Client Testimonials
“John was highly professional throughout our shoot. He was prompt, prepared, and made the photo session exciting! I highly recommend.” – Amir C.
“John is very professional, personable, and patient during the shoots. His photography service is unparalleled!” – Cameron M.
“John’s studio is welcoming, and the images came out exactly how I envisioned. Highly recommend!” – D Leonard
“My photos turned out beautifully. John made me feel comfortable in front of the camera, which is always a challenge for me.” – Shari S
“John is an incredible photographer. I couldn’t have asked for better!” – Evan S
Conclusion
Investing in professional editorial lookbook photography can elevate your modeling career. As a trusted editorial lookbook photographer in Chicago, I work with models like Kasan to create visually stunning portfolios that capture their unique qualities. Contact me today to schedule your session and take your portfolio to the next level!