Capturing Professional Excellence: Commercial Photographer in Chicago for HEVĒ and SHRM

Commercial photography plays a pivotal role in professional branding, helping businesses present a polished and professional image. In a competitive city like Chicago, a commercial photographer in Chicago can distinguish a company from its competitors with high-quality commercial photography. John Gress Photography is renowned for delivering exceptional commercial photography services, tailored to meet the unique needs of various businesses. In this blog post, we will delve into the collaboration between John Gress Photography, HEVĒ, and the Chicago Society for Human Resource Management (SHRM) to capture vibrant commercial lifestyle photos.

Close-up portrait of HR professional smiling

The Role of Commercial Photography in Professional Branding

Importance of Commercial Photography

Commercial photography is crucial for businesses aiming to create a professional and compelling brand image. High-quality images are essential for advertising campaigns, websites, social media profiles, business cards, and other marketing materials. These photos help to convey professionalism, reliability, and approachability, making it easier for potential clients and partners to connect with the business.

For advertising firms like HEVĒ and their clients such as the Society for Human Resource Management (SHRM), commercial photography ensures that their brand message is effectively communicated. Vibrant and well-composed images can significantly enhance the visual appeal of marketing materials, leading to better engagement and a stronger brand presence.

Close-up portrait of HR professional laughing

Case Study: HEVĒ and SHRM Collaboration

HEVĒ is a prominent advertising firm known for its innovative and impactful marketing campaigns. Their client, the Society for Human Resource Management (SHRM), is a leading authority in the HR field, dedicated to advancing HR practices and maximizing human potential. SHRM’s mission is to create better workplaces where employers and employees thrive together. With nearly 340,000 members in 180 countries, SHRM influences the lives of millions of workers and their families globally.

In this project, HEVĒ and SHRM aimed to capture professional yet approachable images of HR professionals that could be used across various platforms. The objective was to showcase a diverse group of HR professionals in dynamic and engaging poses, reflecting the inclusivity and vibrancy of the HR field. John Gress Photography was chosen for this task due to his expertise as a commercial photographer in Chicago and his ability to capture authentic and compelling images.

SHRM’s purpose is to elevate HR by empowering people and workplaces through advancing HR practices. They are a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. Learn more about SHRM on their official website.

commercial photographer in Chicago captures Close-up portrait of HR professional smiling with white background

The Photoshoot Experience

Planning and Preparation

The planning and preparation phase of the photoshoot is crucial to its success. John Gress Photography worked closely with HEVĒ and SHRM to understand their vision and objectives for the project. This involved detailed discussions about the desired style, composition, and overall aesthetic of the images. The goal was to create vibrant, professional, and engaging portraits that would effectively represent SHRM’s brand.

The setup for the photoshoot included a clean white background and vibrant lighting to highlight the subjects and create a fresh, modern look. John Gress paid special attention to the diversity of the HR professionals, ensuring that the images reflected an inclusive and dynamic workforce. This planning ensured that the final images would be versatile and suitable for various uses, including websites, social media, and print materials.

Execution of the Photoshoot

On the day of the shoot, the team ensured everything was meticulously arranged to facilitate a smooth photoshoot. John guided the subjects through various poses and expressions, capturing a range of close-ups, medium shots, and 3/4 length photos. The focus was on capturing genuine emotions and interactions, with the subjects gesturing, smiling, and laughing to create a lively and approachable atmosphere.

John’s expertise in lighting and composition played a critical role in achieving the desired results. The white background provided a clean and professional look, while the vibrant lighting enhanced the subjects’ features and added depth to the images. The diverse group of HR professionals was photographed in various compositions to ensure a comprehensive representation of SHRM’s membership.

Close-Up Portraits



Importance of Close-Up Shots

Close-up portraits are a powerful tool in commercial photography as they capture the personality and professionalism of the subjects in detail. These shots are essential for creating a strong connection between the subject and the viewer, making the images more engaging and impactful. Close-up shots are particularly effective in highlighting facial expressions and emotions, which are crucial for conveying approachability and trustworthiness.

Commercial Photographer in Chicago Capturing Emotions and Expressions

In this photoshoot, capturing genuine emotions such as smiling and laughing was a key objective. John used various techniques to make the subjects feel comfortable and relaxed, allowing their natural expressions to shine through. He encouraged the subjects to interact with each other and with the camera, resulting in lively and authentic portraits that reflect the positive and dynamic nature of HR professionals.

Body language and gestures play a significant role in close-up shots. By guiding the subjects to use open and welcoming gestures, John ensured that the portraits conveyed a sense of warmth and approachability. These close-up portraits are ideal for use in professional profiles, marketing materials, and social media, where they can make a lasting impression on viewers.

Medium Shots

The Role of Medium Shots

Medium shots play a crucial role in commercial photography by providing a balanced view of the subject. These shots are effective in showcasing the professional attire and context of the subjects, making them ideal for use in corporate websites, brochures, and marketing materials. Medium shots help to establish a connection between the subject and their environment, offering a comprehensive view that is both professional and approachable.

Commercial Photographer in Chicago Techniques for Effective Medium Shots

John employs various techniques to capture effective medium shots. Lighting and composition are critical elements in these photos. By using soft, even lighting, John ensures that the subjects are well-lit without harsh shadows, highlighting their features and professional attire. Compositionally, John focuses on framing the subjects in a way that captures their posture and body language, adding to the overall professionalism of the image.

Posing is another essential aspect of medium shots. John guides the subjects to adopt natural and engaging poses, encouraging them to smile, gesture, and interact with the camera. These poses help to convey confidence and approachability, making the images more relatable and impactful.

3/4 Length Photos

Importance of 3/4 Length Photos

3/4 length photos are essential for showcasing the full professional persona of the subjects. These images provide a comprehensive view of the subject’s appearance, including their attire, posture, and body language. 3/4 length photos are particularly effective for use in marketing materials, corporate profiles, and other professional contexts where a full representation of the subject is needed. A skilled commercial photographer in Chicago ensures that these photos capture the essence of professionalism and approachability.

Capturing Dynamic Poses

John captures dynamic and confident poses in 3/4 length photos by encouraging the subjects to move naturally and interact with their surroundings. By focusing on capturing movement and expressions, John creates images that are both professional and engaging. These photos convey confidence, approachability, and professionalism, making them ideal for use in various marketing and branding materials. As a commercial photographer in Chicago, John’s expertise in capturing dynamic poses ensures each image stands out.

John’s expertise in lighting and composition ensures that the subjects are well-lit and framed, highlighting their professional attire and features. By using a clean white background, the focus remains on the subject, creating a polished and professional look. The skill of a commercial photographer in Chicago is evident in the way these photos present the subjects in the best possible light.

Post-Production and Final Delivery

Retouching and Enhancing Photos

The post-production process is a critical aspect of delivering high-quality commercial photos. John Gress Photography uses advanced retouching techniques to enhance the images while maintaining a natural look. This includes color correction, brightness adjustments, and blemish removal. The goal is to enhance the subjects’ features without making the images look overly processed, ensuring that the final photos are both professional and authentic.

Delivering the Final Product

Once the retouching process is complete, the final high-resolution images are delivered to the client via an online gallery. This allows the client to easily access and download the images for use in their marketing and branding materials. John Gress Photography ensures that the client is satisfied with the final product, offering revisions if necessary to meet their specific needs and expectations.

Client satisfaction is a top priority, and John Gress Photography strives to deliver images that not only meet but exceed the client’s expectations. The positive feedback from HEVĒ and SHRM highlights the success of the project and the impact of high-quality commercial photography on their branding efforts.


Professional commercial photography is a vital component of effective branding and marketing strategies. The collaboration between John Gress Photography, HEVĒ, and SHRM showcases the power of high-quality images in enhancing a brand’s professional image. Through meticulous planning, execution, and post-production, John Gress captured vibrant and engaging portraits that reflect the dynamic and inclusive nature of HR professionals.

If you are looking to elevate your brand’s professional image, consider investing in high-quality commercial photography. John Gress Photography offers tailored sessions that capture the essence of your brand and deliver impactful images. To learn more or to book a session, please contact us for a quote today.

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