If you haven’t already seen them, this video and print fundraising ad campaign is now appearing online, in print and on buses all over Chicago. Shooting an integrated marketing campaign with both videos and stills for the AIDS Foundation of Chicago gave me a great opportunity to create effective visuals that I hope will allow this charity organization to exceed their fundraising goals! It was also been another opportunity for me to work with talented graphic designer Dan Paterno.
Participants start the National Cancer Survivors Day march in the in Chicago, June 3, 2012. The participants, which included cancer survivors, as well as members of the health community, family and friends, walked a distance of three miles during the morning’s festivities.