I’m so glad that I can finally share these images with you now that the ad campaign has been released!
At the end of winter, on a day when the temperature didn’t reach 10 degrees, I needed to create an ad campaign to promote an organization that competes in summertime athletic events to raise money for charity. Even though it was sunny on the day of our shoot, if I dared take the athletes on location, in no time at all it would have resulted in frostbite and frozen pained expressions.
You might have seen this ad I shot for the CME Group running in USA Today!
When I was asked by Richard Cordova, from the Test Positive Aware Network, to help him with a film to promote the Ride for AIDS Chicago, I couldn’t help but to say yes. We met some amazing people along the way and here are some of their stories.
The weekend was full of excitement as we shot two projects to help two Chicago area AIDS Charities raise money through athletic events.
Ever since May when I shot this campaign for the AIDS Foundation of Chicago, I have been waiting with great anticipation for the day to come when I could share it with you! Good thing for me the sports lifestyle ads, designed by the talented graphic designer Dan Paterno started running this week! Soon you’ll see them on Buses, on the web and in magazines.