Instructional Video Production sounds like a boring topic, but this project was far from mundane. We used a variety of tools and techniques during this Chicago shoot to showcase Avlon’s new Texture Release System. We layered fashion driven clips showing the final results over step-by-step instruction as the video showed professional hair stylists how to use the salon product.
All of me / Stay with me cover by Chicago R&B and pop singer Marcus Matteo and pianist Tom Vaitsas by Chicago music video director John Gress
I love creating videos that showcase manufacturing. Visually speaking, the movement of machines creates an elegant ballet that looks great on film. Ripon Athletic, an American apparel manufacturer in Berlin, Wisconsin hired myself, Akin Girav and Adam L. McMath to produce a 40 plus minute documentary covering the history of the nearly 100 year-old company and each step of the production process.
I directed this music video for singer Caleb Minter. The Atlanta pop and R&B artist came to Chicago and we shot the video on location and in my south loop Chicago studio.