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Chicago Instructional Video Production: Avlon Texture Release System

Instructional Video Production sounds like a boring topic, but this project was far from mundane. We used a variety of tools and techniques during this Chicago shoot to showcase Avlon’s new Texture Release System. We layered fashion driven clips showing the final results over step-by-step instruction as the video showed professional hair stylists how to use the salon product.

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Headshots: Cosette Tomita’s Compcard

I am always searching for new ways to light my subjects, and with every shoot, I seek to perfect my technique. Recently I started using a Westcott ‘7 Parabolic Umbrella. After a few test shoots, I rolled out the umbrella for this headshot with teen female model Cosette Tomita. Using a giant softbox overhead to give Cosette’s hair a little kick and some overhead fill, I had the model strike several different poses, including this jumping shot below.