Chicago instructional video production company step by step

Chicago Instructional Video Production: Avlon Texture Release System

Instructional Video Production sounds like a boring topic, but this project was far from mundane. We used a variety of tools and techniques during this Chicago shoot to showcase Avlon’s new Texture Release System. We layered fashion driven clips showing the final results over step-by-step instruction as the video showed professional hair stylists how to use the salon product.

Chicago nightlife advertising photography lifestyle ad campaign photographer John Gress

Chicago Nightlife Advertising Photography: World Of Chocolate Ad Campaign

I first stepped into Chicago’s Union Station in 1996.I was 18 years-old and traveling through on my way to check out colleges with my mother. What possessed me to take a train clear across the country is beyond me, but I did really enjoyed the experience of seeing so much of our country first time.

Fast forward 18-years and I am back in Union Stations cavernous great hall, creating a Nightlife lifestyle ad campaign for the Aids Foundation of Chicago’s World of Chocolate. A charity event that raises money for people living with HIV and AIDS.

Chicago Beauty Fashion Commercial Film Crew Videographer, Filmmaker, film,maker, production Company, film crew, video

Video: She’ll look around

The more I explore new topics with my partner-in-crime Akin Girav the more I fall in love all over again with being a visual artist.

So far the response from our latest video has been great, mostly thanks to the great model we were able to work with, Linda W, represented by Ford Models.