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Messina: Obama Won On The Small Stuff

Messina: Obama Won On The Small Stuff

Jim Mesina in his office at Obama for America headquarters in Chicago. REUTERS/John Gress

By Ruby Cramer, BuzzFeed

Barack Obama’s campaign manager, Jim Messina, said Friday that the president’s reelection was won “on the micro stuff.”

“Politics too much is about analogies and not about whether or not things work,” Messina told BuzzFeed. “You have to test every single thing, to challenge every assumption, and to make sure that everything we do is provable.”

“That’s why I love numbers,” he said. “Because you know good or bad whether what you’re doing is working.” …Read More

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This article was written by John Gress

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