AIDS Run & Walk Chicago Charity Integrated Marketing Campaign

Integrated Marketing Campaign Chicago Sports Lifestyle Video Youtube online buses charity

If you haven’t already seen them, this video and print fundraising ad campaign is now appearing online, in print and on buses all over Chicago. Shooting an integrated marketing campaign with both videos and stills for the AIDS Foundation of Chicago gave me a great opportunity to create effective visuals that I hope will allow this charity organization to exceed their fundraising goals! It was also been another opportunity for me to work with talented graphic designer Dan Paterno.

Sports Lifestyle Advertising Photographer: T2 Campaign

Chicago Sports Lifestyle ad campaign

I’m so glad that I can finally share these images with you now that the ad campaign has been released!

At the end of winter, on a day when the temperature didn’t reach 10 degrees, I needed to create an ad campaign to promote an organization that competes in summertime athletic events to raise money for charity. Even though it was sunny on the day of our shoot, if I dared take the athletes on location, in no time at all it would have resulted in frostbite and frozen pained expressions.

Documentary Short Film: CYCLING FOR LIFE

Documentary Short Life Cycle

When I was asked by Richard Cordova, from the Test Positive Aware Network, to help him with a film to promote the Ride for AIDS Chicago, I couldn’t help but to say yes. We met some amazing people along the way and here are some of their stories.