If you haven’t already seen them, this video and print fundraising ad campaign is now appearing online, in print and on buses all over Chicago. Shooting an integrated marketing campaign with both videos and stills for the AIDS Foundation of Chicago gave me a great opportunity to create effective visuals that I hope will allow this charity organization to exceed their fundraising goals! It was also been another opportunity for me to work with talented graphic designer Dan Paterno.
I’m so glad that I can finally share these images with you now that the ad campaign has been released!
At the end of winter, on a day when the temperature didn’t reach 10 degrees, I needed to create an ad campaign to promote an organization that competes in summertime athletic events to raise money for charity. Even though it was sunny on the day of our shoot, if I dared take the athletes on location, in no time at all it would have resulted in frostbite and frozen pained expressions.
During a meeting with Rhett Lindsey, Jessica Syburg (both from the Aids Foundation of Chicago) and graphic designer Dan Paterno, we started brain storming ideas for ads to promote AFC’s fund raising event World of Chocolate. The gold satin caught their attention and we were on our way to look at my living room for ideas.
The weekend was full of excitement as we shot two projects to help two Chicago area AIDS Charities raise money through athletic events.