Nightlife Lifestyle Ad Campaign clip

Nightlife Lifestyle Ad Campaign: World Of Chocolate

I first stepped into Chicago’s Union Station in 1996.I was 18 years-old and traveling through on my way to check out colleges with my mother. What possessed me to take a train clear across the country is beyond me, but I did really enjoyed the experience of seeing so much of our country first time.

Fast forward 18-years and I am back in Union Stations cavernous great hall, creating a Nightlife lifestyle ad campaign for the Aids Foundation of Chicago’s World of Chocolate. A charity event that raises money for people living with HIV and AIDS.

Integrated Marketing Campaign Chicago Sports Lifestyle Video Youtube online buses charity

AIDS Run & Walk Chicago Charity Integrated Marketing Campaign

If you haven’t already seen them, this video and print fundraising ad campaign is now appearing online, in print and on buses all over Chicago. Shooting an integrated marketing campaign with both videos and stills for the AIDS Foundation of Chicago gave me a great opportunity to create effective visuals that I hope will allow this charity organization to exceed their fundraising goals! It was also been another opportunity for me to work with talented graphic designer Dan Paterno.