I’m so glad that I can finally share these images with you now that the ad campaign has been released!
At the end of winter, on a day when the temperature didn’t reach 10 degrees, I needed to create an ad campaign to promote an organization that competes in summertime athletic events to raise money for charity. Even though it was sunny on the day of our shoot, if I dared take the athletes on location, in no time at all it would have resulted in frostbite and frozen pained expressions.
Using the available light in a space is always my first preference because it leads to pleasing natural looking candid images that document the wedding.
I’m loving the look of this new music video I produced for The Brian-Alwyn & Malynda Hale! Shot as 422HQ C-Log with the Canon C100 w/ Atomos Ninja 2 graded in Resolve. Zeiss ZE 28mm f2 Zeiss ZE 50mm f1.4 Zeiss ZE 85mm f1.4
One of my favorite techniques is to use CTO filters (plastic gels that make neutral light look like old fashioned light bulbs) on my lights so that when I tell the camera to compensate for their warmth, the camera makes the rest of the world look blue.
The series is called “Ditch The Pitch”, an informative look at The New Integrated Marketing. In addition to the videos, an e-book has been published that provides examples and insight for creating a successful integrated marketing campaign in our always-on digital world.